Recently it seems that the XBox 360 is making a move away from its roots as a console for gamers, with titles such as Gears of War and Halo, to where it is also suitable for family and party gaming.
The move towards a more family oriented console was first seen with the New XBox Experience that was launched in November. This added avatars, the XBox equivalent of Nintendo’s Miis. It also added in lots more sound effects when performing actions and changed the interface drastically so there were bigger pictures of what options were available at each stage. The changes in interface are for the better, and do make the XBox easier to use, but there’s no mistaking that they also make it more family friendly.
As the run up to Christmas draws towards a close, it is no coincidence that the adverts for games are more for those where the family can get involved, with titles such as Mario Party 8 and Rayman Raving Rabbids TV Party for the Wii and Little Big Planet for the PS3 getting advertised heavily, alongside the XBox’s latest weapons in this arsenal; Lips, You’re in the Movies and to a lesser extent Scene It!.
This shift places the XBox in an interesting middle ground, where it is appealing to families on one side, and more serious gamers on the other side with this year’s release of distincly non-family games Grand Theft Auto 4 and Gears of War 2. Of course, this means that it is now open to a wider audience, and could well increase the console’s lifespan.